Saturday, May 30, 2020

The Mindless Submissive Animals in Animal Farm - Free Essay Example

On the throne of the world, any delusion can become fact. Gore Vidal, Julian, this summarizes the main idea George Orwell was attempting to convey to his readers throughout the novel Animal Farm. Orwell recognizes how people in power, especially in law enforcement can easily use their power to their advantage. As presented on manor farm; the pigs obtain a glimpse of power and benefit this as leverage against the entire farm, using violence and intimidation to keep their place. The animals of manor farm are easily manipulated and deceived by the pigs; especially after many years of mr.jones, the owner of manor farm, leaving them unfed and abused, the pigs taking over was nothing but an arising to the animals. because the animals were mistreated and put into an unethical environment to begin with, they were preemptively set-up to be manipulated by their soon to be leaders, the pigs. It is evident that the animals of manor farm want nothing to do with jones, but do nothing to stop him. This was the case because the majority of their lives they have been abused and mistreated by mr.jones becoming the norm for them. The pigs began to overpower the animals within the first couple months of taking over manor farm. Realising what they were capable of; they began to take advantage, especially because the jive animals are unaware of their position in that society. They used poems, songs, and the seven commandments to overwhelm the animals into obeying by their laws and if none of these tactics work; they use intimidation of violence to scare them into submission. The pigs undergo a significant amount of change throughout the story; from drinking alcohol, walking on two legs, and even engaging in trade with the humans. This goes to show what power can really do to people and how with power comes great responsibility.

Saturday, May 16, 2020

The Need for Emotional and Social Support from Geriatric...

Aging of U.S. Population and their growing medical needs is one of the greatest challenges because of health care reforms. By 2030, geriatric population of US of age 65 and up will be more than 72 million which will be an estimated 20% of the overall population (He, 2005). I am currently being trained at a prestigious family medicine residency program in Montgomery Alabama, which gives me an opportunity to see vast majority of patient population which includes pediatric, adult and geriatric. We are also trained at Nursing home as a part of our curriculum and we rotate once a month. Through my residency training I have realized that the elderly population always need a humane touch to their treatment. It means emotional and social†¦show more content†¦I always like teamwork as gained during my family medicine residency which means coordinated care by physicians with the help of nurses, social workers, family members and this will help me a lot when taking care of old and debilitated patients. I am self motivated, determined, hard working with an ability to succeed. Coupled with enthusiasm and positive attitude, I want to prepare myself for social and academic challenges of medicine. I have realized that kindness and compassion are cornerstones of good medical care. I believe that well rounded person like me has capability to acquire different skills through different activities. I am caring, patient, like communicating with people and making new friends. I believe these are my strengths that will help me to become a good physician. My goal is to get advanced geriatric training and intensive clinical experience through fellowship program and advance towards my mission of improving the quality of elderly care. I am confident that with generous support, excellent academic and clinical exposure will help me become one of the finest physicians for my patients. I always strive for gaining new knowledge and experience through lectures, seminars, conferences and events like SCEGM resident award meets which will not only allow me to become a superior physician but will also improve my clinical skills and help me understand critical points in elderShow MoreRelatedA Brief Note On The Health Care Jobs1609 Words   |  7 PagesWorking Hand in Hand In the medical field, there are different health careers to choose from. My topic is about two health care jobs, which anywhere in the world have a high demand. How they are similar to each other. How they differ, and why these both are significant jobs that will never be phased out. One of the health care careers that I would consider popular today is the Nursing Assistant. It offers a vast array of benefits. You can go to school and be trained in theRead MoreThe Adolescent Depression Scale, The Geriatric Pain Assessment Tool1377 Words   |  6 Pagessociety, it is imperative to address various aspects of care. Physical, mental, emotional, and spiritual realms of care need to be incorporated in assessing the older adult. As aging takes a toll, many older adults are subject to chronic illnesses that plague bodily functions. Utilization of assessment tools is helpful in depicting underlying hindrances. This paper will address the geriatric depression scale, the geriatric pain assessment tool, an assessment of the environment, advanced directivesRead MoreGeriatric Assessment7902 Words   |  32 PagesComprehensive Geriatric Assessment The geriatric assessment is a multidimensional, multidisciplinary diagnostic instrument designed to collect data on the medical, psychosocial and functional capabilities and limitations of elderly patients. 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In this sense, nurses are meant to promote health, provide medical and emotional support to patients, as well as educate them regarding the management and care of various illnesses. As a registered nurse, my responsibilities and duties may include administering medications, monitoring patients progress, attending to their needs, managing IV lines, and providing assistance to physicians during various medical procedures.  While the job of a nurse can be extremely demanding, requiringRead MoreMy Grandmother s Life Changing Experience951 Words   |  4 Pagestoileting as well as reading to my aunt a couple of her favorite mystery novels. Evening though my grand-aunt s condition was irreversible, I felt at peace because her nurse made sure my aunt was comfortable, and that her needs were met. The compassion, empathy, work ethics and support the nurse provided for my family and grand-aunt during this difficult time resonated with me, the nurse inspired me in so many ways and even encouraged me to pursue a profession in nursing. I later enrolled in a practicalRead MoreThe Health Of Older Citizens1828 Words   |  8 Pagespopulation who suffer from specific life changing conditions, will need to be reevaluated due to the inadequacies found in the resources that are essential in providing the necessary care for these individuals. The recession of 2008 has delayed the retirement of the era known as the â€Å"baby boomers†. It is said that â€Å"the population of the United states is aging with the number of adults aged 65 and older almost doubling [from 37 million to over 70 million between 2005 and 2030] from 12% to almost 20% ofRead MoreVisualizing the Future of Health Geriatrics2495 Words   |  10 Pagesï » ¿Visualizing the Future of Health Geriatrics Authors name Authors institutional affiliation Authors note Visualizing the Future of Health Geriatrics The assignment is to consider, imagine, and/or visualize the future of health and health care with respect to specific field of health. This author has chosen the future of health in connection with gerontology, geriatrics, and aging. Prenatal care is a field of health that should get a great deal of attention because, outside of those clonedRead MoreAging : A Better Understanding How The Process Of Aging Affects Older Adults1716 Words   |  7 Pagescertain situations that occur both in and outside the home. This is important because if someone is afraid of falling, there may possibly be an underlying problem that would need to be identified and treated accordingly. Fear can lead to reduced mobility, and physical activity, which can further lead to reduced self-esteem and social status. There were only a two areas that Pat felt he was somewhat concerned about falling; when walking on a slippery or uneven surface, in which cases, he is extra cautious

Wednesday, May 6, 2020

Cache Level 3 Childcare- Unit 2 Assignment - 4391 Words

Unit 2 Assignment A child develops through its whole life. They can develop; physically, linguistically, intellectually, socially and behaviourally. â€Å"Physical development is the way in which the body increases in skill and becomes more complex in its performance† [Meggitt, 2000, Page 2]. Twenty five days after conception; the body of the chid has developed immensely from the small fertilised egg. Up to birth the foetus mainly develops physically however once the child is born the child then begins the long process of development. Not only do the gross motor skills and the fine motor skills develop on the baby, but the sensory development also widens on the child. Birth to 12 months Motor control develops from the head, moves down through†¦show more content†¦Their speech extends to the holophrastic stage and often this is supported by gestures. They will also be able to recognise their own name and will be most likely be able to pronounce it. 24 months-35 months Between the ages of 2 and 3, balance improves and the toddler walks with a smoother gait. During this period she learns to stand briefly on one foot, walk backwards, and walk on tiptoes. A child jumps in place around 24 months and progresses to jumping over a small obstacle by 36 months. At 24 months she climbs a small ladder and goes down a small slide, then manoeuvres on a variety of playground equipment around 35 months. Between 30 and 34 months, toddlers begin to walk up stairs alternating feet without a hand held or use of a railing. Other play skills expected within a few months of the third birthday are catching a playground ball that has been tossed to the child and pedalling a tricycle. At the age of 2 their language develops to the telegraphic stage meaning their speech is similar to telegrams, approximately two or three words which express a need or command. At 2 the child will often ask many questions to extend their vocabulary further, such as ‘what’s that?à ¢â‚¬â„¢ They will share songs and rhymes however will be unsure of some words. This changes at the age of 30 months when the child will be able to say some nursery rhymes with little support and will begin to speak to themselves (monologues) through play. Between three to seven years a child changesShow MoreRelatedCache Childcare Level 2 Unit 3 Assignment4008 Words   |  17 Pageschildren is allowing them to express themselves and make their own decisions. There are many ways in which you can help empower a child but there are two ways in which I find are effective. These are, 1, circle time in which children express themselves and 2 outdoor play which introduces challenge and risk assessment. 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Tuesday, May 5, 2020

Repeated Distribution Method Is A Method Which Deals With Reciprocal Services Accounting Essay Example For Students

Repeated Distribution Method Is A Method Which Deals With Reciprocal Services Accounting Essay Outline1 1.0 Introduction2 2.0 HELP University College ( HUC ) Background3 3.0 Financial Model Cost Assignment:4 3.1 Primary Distribution5 3.2 Secondary Distribution:6 3.2.1 Ignore Inter-service Method7 3.2.2 Repeated Distribution Method8 3.3 Final Distribution9 4.0 Recommendation and analysis on cost assignment ( fiscal theoretical account )10 5.0 Decisions11 ( 2237 words ) 1.0 Introduction In this study, my subject for instance survey is HELP University College and cost assignment ( Financial Model ) will be applied. The cost assignment ( Financial Model ) which in order to bear down operating expenses to be unit, a series of distributions will be used. There are includes primary distribution, secondary distribution and concluding distribution. Primary distribution is allotment and or allotment of operating expenses to be Centre. Secondary distribution is reallotment of operating expenses from service cost Centre to production cost Centre. Additionally, the concluding distribution besides applied in this study for soaking up of operating expenses from production cost Centre into cost unit. The recommendation on this cost assignment is given in this study to analysis the cost assignment and so, to reason the whole study at the terminal. 2.0 HELP University College ( HUC ) Background HELP University College was formed in twelvemonth 1986 and has developed into the taking establishment of higher acquisition in Malaysia and to supply low-cost quality educational chances for Malaysians with a steadfastly established international repute among universities, bookmans, corporate leaders and concern in Asia Pacific, North America and Europe ( Then 2010 ) . HELP University College is the flagship subordinate of HELP International Corporation which was incorporated in twelvemonth 2005 and go the investing keeping company for the HELP Group ( About HELP International Corporation: History 2010 ) . HELP offering plans which includes jurisprudence, economic sciences, concern, direction, societal scientific disciplines, the humanistic disciplines and IT at undergraduate and alumnus degrees ( Private Colleges and University CollegesA in Malaysia 2010 ) . HELP leave the quality of instruction based on responsible leading functions and besides the alumnuss preferred employment by transnational companies. In twelvemonth 2004, the Government position out the bestowal of University College as a silent acknowledgment of HELP s distinguished accomplishments, so they play their function as a third instruction in the hereafter ( About Aid: Overview of HELP 2008 ) . HELP s vision is to assist everyone win in life and populate a life of significance through instruction ( HELP International Corporate 2009 ) . One of HELP s missions is to be a university college focuses on sound academic criterions through with a strong civilization of leading and quality, so, uninterrupted to better, and endowment development of staff and pupils. It will besides supply larning experiences that improve life-time values, calling development and personal fulfillment. Its following missions are to portion its success with the community and stakeholders it serves ( Institution Profile 2010 ) . Academic strengths of HELP University College is reputed to hold an outstanding instruction module by it all learning staff possesses Master s grades with many keeping PhDs. Many international faculty members and bookmans from top universities like Cambridge, University of Texas Austin, and Harvard who serve as visiting professors, testers and lectors was been complemented in local module ( University Colleges Private 2010 ) . Besides that, a batch of HELP s success situated its alone educational teaching method and doctrine. Its educational doctrine is holistic ( Institution Profile 2010 ) . 3.0 Financial Model Cost Assignment: 3.1 Primary Distribution Overhead analysis sheet which is shown in Appendix 1.1 are utilizing the information given in Appendix 1.0 for the initial aim is to delegate all fabricating operating expenses to be Centres. Cost Centre means that some object, activity, or country for which costs are individually collected ( Black 2008 ) . At Appendix 1.0, that the direct pay related costs and supervisory wages have been straight traced to be Centres. They are direct costs when cost Centres are the cost object and indirect costs when merchandises are the cost objects. Therefore, they are traced straight to the cost Centres shown in the overhead analysis sheet in Appendix 1.1. The staying costs shown in Appendix 1.0 must be allocated to the cost Centre utilizing appropriate allotment bases and can non be traced straight to the cost Centres. Using the allotment bases to the informations given in regard of the HELP University College in Appendix 1.0 it is assumed that illuming and warming, edifice insurance and depreciation of edifice are related to the entire floor country of the edifice, and the benefit received by each cost Centre can hence be determined based on the proportion of floor country which it occupies. The entire floor country of the edifice shown in Appendix 1.0 is 17 000 square meters ; module of applied scientific disciplines and multimedia occupies 29 % of this and module of jurisprudence and authorities a farther 59 % . Therefore, refer to the overhead analysis sheet in Appendix 1.1, which 29 % lighting and warming, edifice insurance and depreciation of edifice are allocated to module of applied scientific disciplines and multimedia, and 59 % are allocated to module of jurisprudence and authorities. Salve Regina College EssayHowever, it is recommended that budgeted overhead rates should be used than existent overhead rates in HELP. It is because the existent operating expense rates will do a hold in service or merchandise costs. And besides the monthly rates used causes fluctuations in the operating expense rates throughout the twelvemonth. To gauge the budgeted operating expense rates, an under- or over- recovery of operating expenses is given whenever existent overhead outgo or activity is different from budget ( Drury 2005 ) . Any under- or over- recovery is treated as a period cost accommodation and written off to loss and net income statement, and hence non allocated to merchandises. 4.0 Recommendation and analysis on cost assignment ( fiscal theoretical account ) In secondary distribution, the simple manner of ignore inter-service method is the lone justification for utilizing this method comparison to the repeated distribution method ( Drury 2004 ) . This method is recommended when inter-service reallocations are undistinguished. Mention to the Appendix 2.1, the entire operating expense after allocated and apportioned for module of applied scientific disciplines and multimedia section is $ 458,160 and module of jurisprudence and authorities section is $ 413,841. As a consequence, the entire operating expense after allocated and apportioned for module of applied scientific disciplines and multimedia section is evidently higher than the module of jurisprudence and authorities section. It is assumed that the ground for this state of affairs is the entire sum of direct rewards related cost in module of applied scientific disciplines and multimedia section, $ 213, 333 which is demoing in primary distribution ( Appendix 1.1 ) is higher than module of jurisprudence and authorities section, $ 120, 000. However, the entire sum of other points of outgo for module of applied scientific disciplines and multimedia section is lower than module of jurisprudence and authorities. Means that, the high entire sum of direct pay related costs for module of applied scientific disciplines and multimedia section have to been cut down or amend. Recommend here for amend the direct pay related costs is altering the manner of salary been given. HELP University College can cut down the direct pay related costs by pay the lectors on the footing of a salary, and so give committee and fillip to the excellence lectors. HELP besides can engage portion clip lector and pay them wages on the figure of class they learning. This non merely can cut down the costs of direct pay, but besides would non impact the lector s motive and still can keep the public presentation of university. Besides that, the lighting and warming disbursals of the module of applied scientific disciplines and multimedia section, $ 21,765 which demoing in Appendix 1.1 besides can be amend to cut down the entire operating expense after allocated and apportioned in this Centre. HELP University College can organize a run to review the lectors and pupils mind on salvaging the energy of electronic and this manner indirectly besides will salvage the green environment. Therefore, the cost of illuming and warming will be utilizing by the lectors and pupils in more moderation. Apart from that, in concluding distribution, the cost of operating expense in repeated distribution method is the most accurate, so which is adopted on budgeted operating expense. When the service section are continually allocated in the prescribed per centums until the costs become smaller to be important, so the cost of operating expense in the perennial distribution method will go more accurate. However, the service section costs are reallocated merely to production sections in ignore inter-service method, and so the cost of operating expense is inaccurate. 5.0 Decisions It is of import to understand how cost systems assign costs to be objects because it will stand for the cost of merchandises to be generated for net income measuring intent in HELP. Additionally, it is necessary to guarantee that the cost is incorporated in the overhead analysis are appropriately coded so that different overhead rates can be extracted for different combinations of costs. As a consequence, there will be enable relevant cost information to be extracted from the database for run intoing different intent in HELP. ( 2237 words )

Friday, April 17, 2020

Non-Verbal Communication in Counselling free essay sample

Nonverbal communication is body language and plays a major role in relationship development because it is also the main channel we use to communicate our feelings and attitudes towards others. But because much of our nonverbal communication behavior is unconscious, most of us have limited awareness or understanding of it. The importance of nonverbals in communication cannot be overemphasized; they are crucial to getting the full message. Some writers have suggested that as much as 80% of communication takes place on the nonverbal level. top General Characteristics of Nonverbal Communication: 1. Nonverbal Communication Uses Many Channels for Sending and Receiving – Messages may be sent in many ways, as the list below shows. This list is to help you become more aware of the variety of and complexity of nonverbal communication. With greater awareness you will develop greater understanding of the ways in which others interpret the nonverbal signals you send. Also, by improving your skills in reading the nonverbal responses other persons make to your communication, you will learn how you yourself are perceived. We will write a custom essay sample on Non-Verbal Communication in Counselling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I. Nonverbal communication behaviours using TIME:  · Recognition  · Priorities II. Nonverbal communication behaviours using the BODY:  · Eye Contact – There seems to be more eye contact in interpersonal interactions between Arabs, South Americans, and Greeks than between people from other cultures. There is evidence that some African Americans looks at others less than whites do when sending and receiving messages.  · Eyes  · Skin  · Posture  · Facial expression – the face is the exhibit gallery of our emotional displays. And although we often try to manipulate our facial cues to project a premeditated feeling, our faces may still betray our true emotions to others. Your face is versatile. According to one research team, it is capable o f producing over 250,000 different expressions. Research has found that facial expressions conveying happiness, sadness, anger, disgust, surprise, and sadness were the same in 68 to 92 percent of the cultures examines. 1. Surprise: Wide-open eyes, raised and wrinkled brow, open mouth. 2. Fear: Open mouth, tense skin under the eyes, wrinkles in the centre of the forehead. 3. Disgust: Raised or curled upper lip, wrinkled nose, raised cheeks, lowered brow, lowered upper eyelid. 4. Anger: tensed lower eyelid; either pursed lips or open mouth; lowered and wrinkled brow; staring eyes. 5. Happiness: Smiling; mouth may be open or closed; raised cheeks; wrinkles around lower eyelids. 6. Sadness: Lip may tremble; corners of the lips turn downward; corners of the upper eyelid may be raised. All humans probably share the same neurophysiological basis for expressing emotions, but we learn different rules for sending and interpreting the expression. For example, the Japanese culture does not reinforce the show of negative emotions; it is important for Japanese to â€Å"save face† and to help others save face as well. Hand and arm gestures: Hand and body gestures with the most shared meaning among Africans, North Americans, and South Americans include pointing, shrugging, head nodding, clapping, thumbs down, waving hello, and beckoning. There are, however, regional variations within cultures; it is not wise to assume that all people in a given culture share the sam e meaning for certain gestures. The OK gesture has sexual connotations for some South American and Caribbean countries. In France the OK sign means worthless.  · Self-inflicted behaviours  · Repetitive behaviours  · Signals or commands  · Touching  · Sexual

Friday, March 13, 2020

How To Start A Podcast (Authentic Advice From Someone Whos Done It)

How To Start A Podcast (Authentic Advice From Someone Whos Done It) So you want to start a podcast to apply educational content marketing theory to audio. That makes sense. Some 57 million Americans alone listen to podcasts, a 23% increase from 2015 to 2016. Thats one  in four  Americans who listen to at least one podcast per month,  while an average podcast listener hears  five podcasts a week. There is a ton of opportunity for you to connect with a growing and active audience through podcasts. But youre not here to see the stats. You already know the opportunity. So the real questions are how to start a podcast that will: Launch successfully (and continue to be successful)? Help you maximize the time you invest into producing each episode by sharing it on many channels to reach an even larger audience? Be manageable as a long-term investment while you complete tons of other work like usual? At least, those were some of my questions when I started researching how to start a podcast. And Ive figured out a lot of the answers on my journey to launching s brand new podcast, The Actionable Content Marketing Podcast. When you read this blog post, youll find the best advice that worked for   to launch a podcast, including: How to select a topic that will attract your audience How to structure your podcast How to find the right guests who your audience will love How to approach recording and producing your episodes How to publish and promote your podcast to reach your audience Lets get to it. How To Start A #Podcast (Authentic Advice From Someone Whos Done It) How To Choose Your Topic And Name Your Podcast There's a time-tested method that will help you find the perfect balance between what you want to say and what your audience wants to know. It's called the content core. You can find the perfect topic for your podcast by following this framework. Ask yourself: What is my business really good at? What does my audience really care about? The content core is the point at which your strengths intersect with your audience's interests. That's the best opportunity for you to choose an overarching topic for the entire podcast series, while also giving you a framework for choosing subtopics for individual episodes you'll record later. Action Items: You can begin this exercise by brainstorming  two lists: One list to answer, "What is my business really good at?" Another list to answer, "What does my audience really care about?" Find the ideas that are on both lists and create a final third list. This list is the gold; the nuggets that will propel your podcast into thought leadership your audience will love. In other words, this list is the overarching topic of your podcast as a whole. Now that you have a topic with clear direction knowing you'll publish successful episodes, it's time to determine a name for the podcast. There are a handful of ways to do this: Name it  something clever related to the topic (Example: The Call To Action Podcast) Name it the topic to give the perspective that it is the go-to podcast to listen to on that topic  (Example: The Startup Chat) Name it after a keyword  (Example: The Tim Ferriss Show) Name it some combination of all of these things  (Example: Actionable Content Marketing) If you've already checked out The Actionable Content Marketing Podcast, you'll note that we targeted a keyword (content marketing) combined with a standard of performance we demand in all content (actionable). You could try that approach, too, brainstorming lots of different ideas until you find the one that works best for your business. Action Items: Brainstorm common keywords, words, and phrases your audience uses when describing your topic.  You can use your customer survey data to understand common words and phrases they use. Translate the results from your brainstorm into potential names of your podcast. Simply create a list to get started, holding nothing back- rapid fire brainstorming can help you get tons of ideas out quickly. Narrow the list to five of your top picks, then ask your team for their advice. Select one name, preferably shorter and easy to remember. How To Structure Your Podcast For Ultimate Impact By structure, I mean asking yourself: Will the podcast feature only me talking? (Example: Grammar Girl) Could it have  another team member and me? (Example: This Is Your Life) Will we feature different guests as talent on each episode? (Example: Entrepreneur On Fire) There are success stories from all three types of podcast structures. However, in the world of business, I'm biased toward featuring guests. And in the rest of this blog post, you're going to learn how to start a podcast that features new guest talent on each episode. Action Items: Brainstorm the talent you will use to cover your topic on the  podcast. Here are a few questions to consider: Do you know  all of the wealth of information on your topic so much that you don't need anyone else's advice? If so, you could probably go solo. Could you and a teammate choose a subtopic within your content core and banter in an entertaining or educational way? If so, maybe having two people on the show is right for you. Three people can work well for discussion. Four or more people on an episode  often becomes too messy, judging from  convos I've had with Craig Hewitt from Podcast Motor. Could your friends or people you know in the industry- or influencers- help you share more robust stories and reach a larger audience? If so, you'll want to consider inviting guests for different episodes. The other element of podcast structure ties in to how you  plan conversations interesting enough that your audience will love to listen in. There are a few methods for you to consider: Banter: You have a subtopic within your content core, but that's about it. This structure is very loose and requires you to know a lot about the subtopic in advance to be able to direct the conversation to cover the most important parts of the subtopic. (Example: Stuff You Should Know) Segments: You have certain things you talk about in each episode, regardless of the subtopic. It's kind of like traditional news with local news, local weather, national news, national sports, etc. The information itself changes, but the segments of the newscast remain the same. (Example: This Old Marketing) Interview: You ask questions around a specific subtopic. For some guest-driven podcasts like Entrepreneur On Fire, the questions remain the same, only the guests share different expertise and hence different advice. For others like The Actionable Content Marketing Podcast, this means knowing the talent's expertise on a specific subtopic and tailoring questions specifically for each guest. (Example: Smart Passive Income) As you can guess, the talent you have on the show should influence the  structure behind the conversation. Internal talent may be more apt for banter and segments whereas  segments and interviews may work better for guests. For the Actionable Content Marketing Podcast, we opted for  featuring guests in an interview style. This gives us a huge opportunity to connect with amazing marketers with  diverse backgrounds who can share tons of different ways to solve big marketing challenges with our audience. This way, we know The Actionable Content Marketing Podcast  won't grow stale because every episode features unique opinions and advice. Plus, we get the added bonus that our talent will help us share the podcast with their own audiences, which furthers the reach of every episode we ship. Action Items: Ask your team for a shortlist of the podcasts they love to listen to. What kind of structure seems to attract and retain their attention? Based on the talent you'd like on your podcast, brainstorm the best way to  have a conversation interesting enough to share with your audience. Will banter, segments, or interviews work best for your podcast? Share your conclusion with your team and ask your team for their advice. You're not in this alone. How To Find Amazing Guests For Your Podcast (And Make Their Experience Awesome, Too) At this point, you haven't shipped anything, so you might feel like it'd be hard to get guests for your podcast. In my experience, that's not true. You just need to look for the folks who already know, like, and trust you. At your disposal, you have: Existing customers who have solved big challenges others like them would love to learn from. Email subscribers who- like existing customers- have solved problems and could share how they did it. Industry friends from similar companies to yours who also have interesting stories to share. Companies you love or buy stuff from- do they have stories your audience would be interested in, too? Unlike asking for a guest blog post, being talent on a podcast is extremely easy for a guest. It requires just a little bit of time to understand the subtopic to cover, how to answer the questions, and the actual recording time. To top it off, your guests get access to your website traffic, email subscribers, social media followers, and the subscribers on all of your podcast outlets like iTunes, Stitcher, SoundCloud, and Google Play. That's a ton of exposure for a guest. ^ And that's the way to market this opportunity to them. Action Items: Ask your team for the names of customers, email subscribers, industry influencers, and your suppliers who would be an excellent fit for a podcast episode according to your content core. Find a  list of your existing customers. Sift through the ones who sound like they'd have interesting stories to share. Sift through your email list for prospects who would be a good fit for your podcast. If necessary, review their website for information from blog posts or news releases on problems they've recently solved to understand how you may be able to share that story in a podcast episode. Peruse the list of companies you  buy stuff from. Think of industry influencers  and friends who could help you out. Pull together a shortlist of all of those email addresses. If for some reason you don't have the email address and just the name, go to that person's website, highlight their name, and use Datanyze Insider to find their email address in a matter of seconds. Now you have a shortlist of people who would be awesome  talent for your podcast. It's time to make the process as painless as possible for them to go from introducing yourself to a recorded episode. I've found a simple process with 10 steps works best (and by the way, you can get the checklist I use for this process- along with all of my email templates- for free in the checklist/template resource that complements this blog post): Step #1:  Reach Out To Talent This is not a blasted message to your entire shortlist that blind copies each person. Tell your talent  how you selected them, why you'd value their contribution, and how they'll benefit from increased exposure from your audience. Provide a link to book an angle conversation with you before you record their  episode using a tool like Calendly. With Calendly, the talent can see your schedule and book a time that works best for them and you. Calendly helps your guests easily book podcast meetings with you. You can also ask them for their  Skype ID (and phone number in Calendly for backup purposes) to help you know how to get in contact with them easily. Step #2:  Follow Up On Outreach Pitch Email inboxes get busy. Give them some time to respond, but also let them know you're serious about featuring them as the top talent on your podcast. I've found about a week or so is a good amount of time to wait before following up. Step #3:  Confirm Angle Appointment If you opt to use Calendly, you will get an automatic email (and an automatic appointment  on your Google Calendar) when your talent books an appointment with you. I've found it's best to add them immediately on Skype right when you get that confirmation  rather than trying to find them via their Skype ID  moments before the angle call. You'll find that some of your talent may give you the wrong Skype ID at first, so the sooner you discover that, the sooner you can  ask for it to avoid unprofessional technical difficulties. At this point, I also send an email to the talent to let them know I received their invitation to chat and let them know to expect to be on an angle call so I can get the information I need to draft questions, and not actually recording their episode. Step #4: Host Angle Call Some podcasts avoid doing this step. I find it's important because you get the opportunity to ask, "What is a major {insert topic} challenge you've solved recently? How did you solve that challenge? What mindset made you successful at solving that challenge?" This gives you all of the information you'd need to know to draft questions for an interview style podcast episode. You also get the chance to hear your talent speak- are they short with their answers, are they long-winded, is their audio bad, etc.? All of that information helps you understand what to expect as the host to direct your talent to show their strengths. I've found one size does not fit all, and these calls are immensely helpful for breaking the ice before recording the actual episode. Step #5: Draft Questions Depending on the person (short or long-winded?), I'll draft 10 to 20 questions to help me reach an intended record-time podcast episode length of about 20 minutes. The average commute to work is 25.4 minutes, so once you add in an introduction, middle call to action, and conclusion, you'll ensure your audience can listen to an entire episode on their way to work. Generally speaking, it's best to error on the side of writing too many questions rather than not having enough to hit your ideal podcast episode length. These questions are based entirely on the conversation from the angle call, and I even leave guests  cues  as a reminder of our prior conversation to direct them on how to answer specific questions. This isn't meant to alleviate their creativity, but rather, help prevent them from giving the same answers to multiple questions, especially with the subtopic of the episode is very narrowly focused. Step #6: Send Questions To Talent Send the questions to your talent, and ask them to book another appointment to record the actual episode. Again, Calendly works wonders for this. It's during this step that you can send a few tips  to help your talent record the best episode possible. For example: Find a quiet place to record without distractions. Use headphones and a microphone. Put phones on silent. Turn off notifications on your computer. Plan on about 45 minutes for recording. Step #7: Send A Reminder The Morning Of Your Recording Your talent is busy. People forget. A short email saying you're excited to chat later today at a specific time serves as a nice reminder so you don't have to rebook your appointment and risk delaying your publishing schedule. Step #8: Record The Episode Explain to your talent what to expect before you record. Will you stick to the questions? Will you pry deeper if you think an answer was too vague? Will you go completely off track and ask new questions entirely (ones your talent may not have prepped for)? Are you recording a separate introduction and conclusion after you have the conversation? If they have a difficult name to pronounce, ask them before you record. And once you hit that record button, let them do the talking. They are the talent, not you. I've found it helpful to write transition sentences to help me move  from one question to the next in a way that feels less jarring than asking straight questions- which also prevents me from bumbling from question to question. As you record more episodes, this process will feel more natural. Skill comes with practice. Step #9: Thank Your Talent After you record the episode, let your talent know you appreciate them! They just did you a solid, so I like to send them something special in the mail and let them know when to expect the episode to launch. Hooray for @swag! Dustin W. Stout #SMMW19 (@DustinWStout) September 28, 2016 At this point, I also ask for anything else I might need to make  the episode completely awesome, like their bio, headshot, company logos, and mailing address (that last one is for a care package). That content goes into blog posts to complement each episode release, along with social media graphics to promote the episode. Step #10: Let Them Know When The Episode Is Live Your talent will listen to their episode, and since they took the time to record it with you, they have incentive to share it with their audience, too. Give them the link to the blog post and the social media graphics you've designed to make it easy for them to share. Action Items: Whether or not you want to follow this exact 10-step process for managing your podcast guests' experiences, take the time now to draft the process that will work best for you and your team. How To Record And Produce Your Podcast Episodes The first thing to do is to make sure you're using the right tools to record  professional quality podcast episodes: Skype is an amazing tool lots of podcasters use for hosting conversations. This is the actual calling software. Ecamm Movie Tools Call Recorder connects into Skype and gives you the  tool to record the conversation. It's good because it records your audio separate from the talent's, so you can easily mix out the person who is not talking and sweeten the audio for each person separately as needed. This technology works with Skype whether you're recording video podcasts or audio podcasts (which is yet another decision you  need to make). Your computer mic isn't good enough, especially if you're the host. Invest in a professional microphone. Over-the-ear or studio headphones help you hear your talent while ensuring your mic doesn't pick up their voice, thus producing an echo. Find  quiet room to record, even if that means ditching your noisy office to record at your home during the middle of the day. As you start to hear the conversations you're having, you can also think through the next steps for production, including music and sound effects, voiceovers, introductions, middle calls to action, and conclusions. Let's explore those areas of each episode a bit more. Choose Music And Sound Effects That Sound Like  Your Culture Would you like to brand each podcast episode with specific introductory and conclusion music or sound effects? AudioBlocks is a great source to  find music for your podcast. Some things to consider may be: The music you've used in the past for videos The culture of your company (i.e. fun and quirky or serious and strong?) Brand your podcast with music that *sounds* like your visual brand.Consider A Professional Voiceover For Your Introduction And Conclusion Would you like a professional voiceover to introduce your podcast name and company? Should it be a  male or female voice? For example, a majority of 's audience is female, so  for the Actionable Content Marketing Podcast, we decided a professional female voiceover would be best. The voiceover talent offers an introduction to each episode, saying, "You're listening to The Actionable Content Marketing Podcast, powered by : The #1 marketing calendar for everything you need organized."  The same voice also concludes each episode, saying, "You've been listening to  The Actionable Content Marketing Podcast, from your friends at . For more actionable content, visit .com."  is a freelancing source that helps connect voiceover talent with folks like you. Record Episode-Specific Introductions To  Share Your Talent's Credibility On The Subtopic Of Each Episode Record an introduction to the episode immediately  after you record the conversation. This helps you connect the dots between  your talent's advice and the classic WIIFM (what's in it for me?) for your audience. For these introductions, I like this framework: Begin with something catchy to help your listener feel like the episode will help them solve a problem.  "What if you could...", "Image how you'd feel when...", and similar discovery verbiage helps set the tone for what listeners will learn throughout  the entire episode. Introduce the talent as the ultimate authority on the subtopic within the episode and why listeners should trust the guest's advice. Cover the WIIFM  in detail, focusing on the benefits your listeners will receive if they simply continue  listening to the episode. Introduce yourself so new listeners have a frame of reference for who you are as the host. If, for example, your professional voiceover introduces the podcast name by your company, you can introduce yourself as "Nathan from " to let your listeners know you represent  that business. Restate the name of the podcast to help listeners remember where they're learning this valuable information. Record Episode-Specific Middle Calls To Action To Give Away Exclusive Content Like traditional TV shows usually have  commercial breaks every eight minutes, so should your podcast episodes. The human brain can only pay attention for so long before it needs a distraction. Middle calls to action may act as ads for your product or service, a related piece of content you've just published, or even sponsorships (if that's how you're funding your podcast). For The Actionable Content Marketing Podcast, I try to connect the dots between the conversation at hand and how can help listeners put that advice into practice. There are a few elements of these calls to action  that help it feel appropriate in context: Begin with a sentence that clearly indicates the podcast episode is not ending. "There's a lot more advice from {talent name} to come." Keep the call to action short. "If you'd like to do {episode subtopic advice}  like {talent name}, {our product} is a great fit." Give them a specific link to visit. "Just sign up at {} to {experience  desired benefit in context to subtopic} now." Transition back to the episode. "Now let's learn more about {episode subtopic} with a little extra help from {talent name}." Record Episode-Specific Conclusions To Button Up The Episode And Remind Listeners Of The Exclusive Offer Conclusions give you the opportunity to thank your talent for sharing their wisdom and reiterate to your audience why that advice is gold. You can also use them to direct your audience to learn more from episode-specific blog posts on your website, and reiterate the special offer you provided in your middle call to action. You could share the following information in your episode conclusions: Thank your talent Share the URL where listeners can find more information on the episode like show notes, talent bios, and episode transcripts Share the URL you mentioned in your middle call to action  with an exclusive offer Ask for  ideas for future episodes or talent you should feature on the podcast A Note On Production: Learning audio editing tools can be time intensive. For the actual editing and production of The Actionable Content Marketing Podcast, we work with a partner, Podcast Motor. I'd recommend researching third parties like Podcast Motor for your own podcast because it's like adding a podcast professional as a marketing team member. You get the added benefits that this team member will publish episodes on time no matter what, and will never become distracted by "shiny object" projects that take them off podcast tasks. How To Publish And Promote Your Podcast Episodes (A Grab Bag Of Advice) Libsyn is well-known as one of the best podcast hosting services. From here, you can upload your episodes and enter  destinations  for where to share your podcast episodes. For example, all  Actionable Content Marketing Podcast episodes are hosted on Libsyn and are shared to iTunes, Stitcher, SoundCloud, and Google Play on a schedule for every week on Tuesday mornings. This step of the process is handled entirely by our partner, Podcast Motor, with the help of Libsyn, and is yet another reason why I'd recommend working with a podcast professional. Once you have your episodes queued in Libsyn, I have some advice for spreading the word as you plan your launch. Definitely Publish A Pre-Launch Podcast Announcement To Get Early Feedback You planned your podcast according to your content core, so  your audience really should love it. But. What if you could know they'll love it instead of just guessing? What if you could *know* your podcast will be successful before launching it?After you've recorded three episodes, I'd recommend publishing a blog post and sharing those  episodes with your existing audience. Share the three episodes- rough cuts with ums, ahs, and absolutely no audio sweetening or voiceovers. The point is to ask for their feedback before you invest any more time into your  podcast. They may have feedback for your structure, talent, guests, etc. that will help you produce even better episodes in the future- even before you launch. Here's an example of how we did exactly that with The Actionable Content Marketing Podcast. Consider Publishing An Episode Zero To Set Your Listeners' Expectations Some podcasts publish  an episode zero to explain the benefits their listeners will receive if they consistently listen to the podcast. It's a handy way to  act as a kind of what's-in-it-for-me? FAQ. Here are some items you could cover in your episode zero: Why the name? What's the goal? How will your audience learn? Who will be on the podcast? What is the structure? What is the content? Where will your audience  find the podcast episodes? When will you consistently publish? Episode zero is definitely a thing you could do, but not necessary for success. Plan Your Frequency And Consistency To Build A Loyal Listener Base Upon launch, our partner, Podcast Motor, recommends publishing at least two episodes (three in total, if you decide to go with episode zero). Still others recommend publishing three episodes (four if you opt for episode zero) to begin with. The main point is this: Publish more than one episode on your initial launch day so your early adopters have more content to consume if they want it. For example, The Actionable Content Marketing Podcast published two episodes on launch day, and will ship a third episode  a few days after that initial launch. A key insight here is to record several episodes before you launch to make sure you have enough content  to launch and keep you going. Before we launched The Actionable Content Marketing Podcast, we had 13 episodes recorded so we wouldn't have to rush our guests to publish a new podcast episode every week. This means after our initial launch week, we had content  prepared for 10  additional weeks. Record a bank of episodes before you launch your #podcast.As you thought through your episode zero, you  already asked yourself how often and when to publish. Knowing this information- will it be every Tuesday morning at 8 a.m. or once a month on the first Monday of the month?- will help you understand how big of a content bank to build before you launch. Plan Consistent Podcast Episode Names To Emphasize Your Talent's Credibility An awesome thing about podcasts- at least something we're trying for The Actionable Content Marketing Podcast- is to not focus so much on keywords. That frees us up to focus on stories that no one else in our industry is talking about with the folks who've solved major marketing challenges. That reflects deeply in the headlines we create for podcast names, and I'd suggest you follow a similar approach. Here are several examples from our initial podcast episodes- and also a sneak peek at what you're going to learn from The Actionable Content Marketing Podcast ;) How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income How To Hack Your Marketing Like A Startup With Garrett Moon From How To Boost Facebook Engagement With Kelly Fitzgerald From Anytime Fitness How To Build Influence In Any Industry With Chris Dessi From Silverback Social How To Market A Brand New Feature Or Product With Kathryn Nyhus From How To Improve Your Editorial Strategy With Tara Clapper From SEMrush How To Optimize Your Social Media Messages With Dustin Stout From Warfare Plugins How To Solve Marketing Fire Drills With Kyle DeWeerdt From Apprenda How To Double Your Facebook Reach With Rebekah Radice From Post Planner How To Prioritize Your Marketing Projects With Josh Pigford From Baremetrics How To Organize  Content Creation Like A Publisher With Matt Ankeny From Gear Patrol How To Generate And Nurture Leads With Brittany Berger From Mention How To Implement  A Guest Blogging Process With Jess Ostroff From Don't Panic Management The main lesson here is to share what your listeners will learn, backed by your guest's name and company to emphasize  their credibility on the subtopic. That whole credibility thing  should also tie nicely into your episode-specific introduction to share with your audience why you chose to chat with a specific guest about that subtopic, connecting the dots from headline to the context of the conversation. Distinguish  Your Podcast With Graphic Design Your podcast needs  a specific branding  style to distinguish itself among all the other podcasts in iTunes and beyond. If you don't have a designer in-house, it will make sense to either work with a third-party like Podcast Motor to help you with per-episode feature graphics, or create a long-term contract with a designer through a credible source like Dribbble. Our graphic designer, Ashton Hauff,  created a podcast branding PDF to help us brand The Actionable Content Marketing Podcast. In addition, she is designing every blog post feature graphic to show off the talent, and brand the blog posts specifically for the podcast. For example, here are a couple examples of blog post feature graphics Ashton has  worked through for episodes #1 and #2: Introduce Your Blog Audience To Your Podcast With Episode-Specific Blog Posts I've alluded to this a few times- but it just makes sense to share each podcast episode in a specially-published post on your blog. This helps your existing blog audience and email subscribers see that you're offering  them an entirely new way to experience your already-amazing content. There are a few elements of these blog posts that will ensure  an excellent experience for your blog audience while keeping your workload simple: Create a feature blog graphic. This helps distinguish each episode and can really show off the talent you're bringing to your audience. Embed the podcast episode inline in the blog post. The Actionable Content Marketing Podcast uses a player custom-built by Podcast Motor, and  there are many others including the Smart Podcast Player from Smart Passive Income. These players give your blog post readers the opportunity to listen to your episode while they peruse  the blog post. Include show notes. These are simply the big takeaways listeners will hear in detail as they listen to the episode. Include quotes from your guests. These are instantly shareable and immediately reiterate your guest's credibility on the subtopic of the episode. Create quote graphics. Once you know the quotes, it's easy to grab that text and turn them into sharable graphics.  Now that you have a feature graphic and several quote graphics, you can  easily provide those to your guest for when their episode launches so they can help you spread the word with beautifully branded and eye-catching social messages. These work really well for you to share your own blog posts on social media. Include a bio for your guest. Again, bios are great for showing your audience why your guest has the authority to provide  actionable advice on the subtopic. Include a full-episode transcript.  Have you ever listened to podcasts on the go, then wanted to find a specific piece of advice later? I know I have. And full episode transcripts make it easy for your audience to find the information they need quickly. Include a call to action to subscribe on iTunes. If your visitors are liking what they're hearing, it's nice for them to have the opportunity to subscribe on iTunes (preferably) or to a specific email list you've created just for your podcast listeners. Easily Direct Traffic To A Custom Podcast Landing Page In your episodes themselves, it's nice to  have an easy way to direct your listeners to where they can find more information. I've found a specially-designed landing page with a simple-to-say URL is handy. Your landing page can serve the purpose of: Showing your latest episodes with links to the specific blog posts. Optimizing the experience to convert visitors into iTunes subscribers (or a specific podcast subscriber email list). Here's how we did it for The Actionable Content Marketing Podcast with help from our front-end designer and developer, Megan Beck, and Ashton's branding guidelines. Give Away  Exclusive Content With A Custom Podcast Signup Page For The Actionable Content Marketing Podcast, we also wanted to give our podcast listeners a special, exclusive offer of .  Like the custom podcast landing page, I needed a URL that was easy to say in each episode, and a custom signup page especially built for podcast listeners. The main point here is this: If you have one call to action per episode, what would it be for your podcast? And how will you optimize that experience for your listeners? If you have one call to action per episode, what would it be for your podcast?Oh... if you want to know what that exclusive offer is, the only way to find out is by listening to The Actionable Content Marketing Podcast. We are planning to not hand that URL out anywhere else to really know that the podcast is driving those conversions. ^ I'd suggest you experiment with something similar. Build Excitement Like any piece of content you publish, promotion is critical to success. Here are a few bonus ideas/tactics that may work for promoting your episodes: Tag companies mentioned in each episode in social media messages (or find their email addresses with a tool like Datanyze Insider or and email them) Ask your guests to share their episodes and provide them the custom graphics you've created Email your general subscriber list Email your podcast-specific subscriber list Ask your company, friends, and family to  share Include calls to action  to your podcast landing page from your new and most popular blog posts Install Hello Bar or the equivalent to share your podcast with all website visitors Tease episode releases a day before you publish them ... And That's How To Start A Podcast Good luck as you start your own podcast! I'd love to hear your additional advice and lessons learned along the way. And if you have subtopics or people you'd love to hear us feature on The  Actionable Content Marketing Podcast, let me know!

Wednesday, February 26, 2020

Project Management Concepts Coursework Example | Topics and Well Written Essays - 1500 words

Project Management Concepts - Coursework Example The present study has been conducted in lieu to analyze the critical factor related to the successful execution of a project. The present study consists of two divisions; the first part consists of various stages of a project life cycle while the second part of the study deals with the preparation of a project plan for KFC Hale (Kousholt, 2007, p. 121) Task-1 Project life cycle brief Before getting in to explaining the case of project life cycle through practical example it is important to provide a brief overview of a project life cycle. A project life consists of four different stages namely initiation, planning, execution and evaluation. The initiation phase begins with defining the scope and purpose of the project. The first step of the planning phase is creation of the detailed project plan. The execution phase of the project includes the explanation of the deliverables by the project manager. It also includes the monitoring and control of the project delivery. The project evalu ation or implementation phase is carried out in order to determine the overall success of the project (Biswas, 2011, p. 105). Example The XYZ manufacturing company LTD is a small and medium scale computer manufactures. The company is looking to achieve process efficiency by reducing product delivery time and inventory costs. The company has hired a project consultant to provide guidance for the project throughout the life cycle of the project. Initiation This phase involves defining the purpose and the scope of the project. In this particular case the main goals of the project is to provide improved system and controlling the inventory as well as reduce the product delivery systems. The project would look to provide a modularized, flexible bill of material system to reduce the support cost. The objectives of the project would be to achieve inventory cost reduction of 25% of the display, improve average days to deliver the displays from eight to three days and server delivery to ten to five days (Kloppenborg, 2011, p.345) Planning The planning phase would involve the creation of a set of planning documents. The main objective of the phase is to create a project plan to identify the work breakdown structure or WBS of the key activities needed to complete the project. Project ID Deliverable Due Date Display Division goes live Complete inventory module Complete Bill of material module Complete order entry module Finalize testing and training 05/01/13 08/04/13 11/09/13 05/01/14 Server Division Live Complete inventory module Complete Bill of material module Complete order entry module Finalize testing and training 01/06/13 02/07/13 03/09/13 05/01/13 The planning phase would also require human resource planning as well as financial planning. The brief overview has been given blow: Execution Phase During the execution phase the project deliverables are physically built and presented for the acceptance of the client Activity Description Ownership Identification In the beginning of the project the major risks would be documented for the purpose of tracking. Specific management team is responsible for developing key project management strategies to establish the possible risks.